Eric Hoover
speaker
290 appearances
2 recordings
1 series
first heard Jan 2025
last heard Mar 2025
Eric Hoover’s voice in public audio — every appearance, attributed to the second.
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Appearances
They are getting referred to by the citations going into the site.
It is growing.
It's still a small percentage.
But we don't want to ignore it right now.
what change could be?
So it's a lot of it's honestly a lot of traditional kind of SEO discovery tactics mapped with a lot of traditional, you know, UX and conversion tactics.
But it's just about bringing them together.
So it's your competitive analysis, your keyword analysis, finding those gaps.
Seeing what those competitors are doing, but not just seeing what the competitors are doing in terms of ranking on the SERP.
It's also diving into their content deeper, diving into their strategy from what you can glean without like actually literally knowing their strategy.
And understanding what elements they're doing on the site, everything from navigation to content types, you know, whether that's text content, more interactive content, what types of engagement, CTAs, all that sort of stuff, strategies and tactics that they are doing on their sites.
to also marry to that keyword data you have and current rankings and see how they all kind of work together.
Because at the end of the day, I've been in SEO and with a focus on content strategy for many, many years.
And you always see that similarities of what users are searching for.
And then if you go into like a user survey or something that the UX team, some research or discovery they've put together, you see so many parallels between
what a user is looking for in a survey, what they want to achieve on the site, what UX wants to achieve versus what content keywords are ranking or maybe in striking distance for a brand.
You see a lot of similarities with that data.
So marrying that together, again, is really just it's a no brainer to me.
And again, maybe it's because I've worked in also content strategy on top of SEO for so many years that it seems obvious to me that to combine those those two strategies and bring in a sort of SEO lens around, oh, we should have, you know.
For years, it was like making sure you had infographics.
Showing 41–60 of 290 · page 3 of 15
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