Eric Hoover

speaker

290 appearances 2 recordings 1 series first heard Jan 2025 last heard Mar 2025

Eric Hoover’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · The Power Of Search Experience Optimization · 5 Mar 2025 podcast

And then if the infographic did well, or if it was a blog post and it was doing well organically, you could turn it into, you could repurpose that content and make it an infographic.

And then you've got another area that you're, or another element that you're using within the site to engage with users.

You also have something you can additionally rank for on top of your more text type piece of content within the SERP.

I think it's a lot around really understanding the data in terms of, first off, I think you still need some of those traditional metrics and KPIs.

I think they're highly important.

Agreed,

But I do think that when you talk about awareness and SEO,

I do think you need to look at, you know, what is your impression share?

What is your share of the actual total searches for any given month?

So one thing we might look at is, you know, taking a look at X amount of total keywords in a category.

There's X amount of search volume for these keywords.

500 keywords in this specific category a month.

How has that fluctuated over the course of the year?

Is the total search volume less than it was before?

So maybe we're still showing up for a strong number of impressions or a strong number of clicks.

And there's just less of that overall search volume amount of searches to actually own.

So if we're, you know, maybe it'll look like we're down 10% versus last year.

But if the percentage of actual monthly searches has gone down, we're still owning a good chunk of that overall real estate.

It is really about that full ownership of understanding how much visually we're taking up on that page.

And, you know, I think that one of the things, you know, my team at Jellyfish and a lot of other agencies and a lot of other tools have started not to get away from, but adding on to the ranking position is like pixel depth.

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