Eric Hoover

speaker

290 appearances 2 recordings 1 series first heard Jan 2025 last heard Mar 2025

Eric Hoover’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · The Power Of Search Experience Optimization · 5 Mar 2025 podcast

So one of the main things we report on now, partially because of AI, is we do a lot of pixel depth reporting.

So we'll still include like, oh, this is position one, blah, blah, blah.

But we'll include how far down the page that is visually appearing within the search result.

And that is really what drives the point home a lot for clients is that showing like a visual appearance and even actually taking like getting, you know, a lot of tools like SEMrush and all that will do that.

You can grab a screenshot of the SERP, stuff like that, or even just doing like a quick, like a blank mock-up, just to visually show them where we are.

So it's sort of that mix of really understanding how much there is to actually own from a keyword standpoint and the percentage that we are actually owning, and then that actual depth on the page.

That layered in with – I'm always back and forth personally on impressions.

I used to say that impressions don't matter in SEO.

Now I do think it's definitely

right?

But it's all about context.

I guess the short – I could give the short –

version of this answer which is it's just context it's providing the context of what a ranking actually means what it means visually how many uh how much search volume for a keyword there actually is to own that kind of stuff it's all about education and context is really sort of the short answer to all that and it really is

Yeah.

And even it's gotten so crazy now that even I've seen my paid search counterparts struggling to explain it sometimes.

And, and now, but then you get the client's attention once paid starts getting impacted.

Well, it's funny.

I'll go back to the funnel example again.

But in a lot of the strategy work we're doing, you know, going into the new year and kind of re-upping with clients is about focusing more on that mid to lower funnel search, not forgetting the upper funnel, which is traditionally more non-brand.

Because that's very important for owning more of the landscape overall and competing and like highly searched keywords.

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