The thing we appreciate most about modern search engines
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
jump: chapters · speakers · find in transcriptTranscript
Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com.
Why is personalization the most appreciated feature of modern search engines?
My name is Tyson from Preview.
Visible.io. And joining me today is Jade Pruitt, founder of Hello SEO, a transparent ROI-driven agency helping small businesses turn both Google and AI search into measurable revenue. Today Jade and I are going to be discussing why the fundamentals are still relevant within search, how AI is changing the way we look and measure the impact of SEO, and what it actually takes to drive results in the modern search era. What is one thing about modern search engines that you appreciate the most?
So I think that our modern search engines are adding a level of personalization we didn't see before. Again, like I said, I work with a lot of therapists and the leads that they get from AI, it's less than they get from Google, but they are like the most qualified, ready to go leads you've ever seen.
How do AI‑generated leads compare to traditional Google leads for small businesses?
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities.
What foundational SEO steps must precede AI‑driven optimization?
They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Pre-Visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io.
That's previsible P-R-E-V-I-S-I-B-L-E.O.
Why does conversion tracking matter more than traffic volume in today’s search landscape?
I think a part of that is they're building trust with the LLMs beforehand. So when they get that recommendation, they are like ready to book. But also the LLMs know them so much better than like a traditional Google search ever would. And so they're making a better recommendation. It's coming in with a level of trust. And it's it's really, you know, connecting the client to the right business.
Thanks again to Jade, founder of Hello SEO, for joining us.
How can small businesses combine technical SEO with AI to drive measurable revenue growth?
If you'd like to contact Jade, you can find a link to her LinkedIn profile in the show notes, or you can go on over and check out her company's website at hello SEO.com. If you haven't subscribed yet and you want a daily stream of SEO and content marketing knowledge in your podcast feed, or on YouTube, go ahead and hit that subscribe button in your podcast app or on YouTube and we'll be back in your feed in the following day. That's all for today. Thanks for stopping by and we will see you in the next episode.
No segments match your search.
Select any passage to copy it with its citation or turn it into a shareable card.
Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–0:21
2
Why is personalization the most appreciated feature of modern search engines?
0:21–1:14
3
How do AI‑generated leads compare to traditional Google leads for small businesses?
1:14–1:50
4
What foundational SEO steps must precede AI‑driven optimization?
1:50–2:42
5
Why does conversion tracking matter more than traffic volume in today’s search landscape?
2:42–3:08
6
How can small businesses combine technical SEO with AI to drive measurable revenue growth?
3:08–3:36