The worst SEO myth in the industry
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
1 speaker
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. My name's Tyson, and joining
me today is Kaspar Siminski, Senior Director at Search Brothers and former member of Google Search Team.
What is the worst SEO myth that enterprises are still believing?
Today, Kasper and I are going to be talking about the latest changes in the industry and how you can take that into practice, especially in the enterprise arena. If you had to once and for all distinguish one SEO myth, what would it be?
You know, some of us might be laughing about it, but there is a whole SEO industry out there just building or rather selling patron passing links.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google.
Why do many companies waste resources blocking AI crawlers on public content?
You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges. Or you can work with a cookie-cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good, now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
How does Kaspar explain the binary decision framework for content accessibility?
Previsible's four-stage approach ensures that your SEO programs thrive by starting off with a strategy-first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to Previsible.io. That's Previsible, P-R-E-V-I-S-I-B-L-E.io.
So if I may kill one myth or if I may make one recommendation, the vast majority of websites out there does not need more backlinks.
Why are backlinks and PageRank no longer the primary focus for SEO success?
If you've been contemplating doing that, don't do it. PageRank isn't necessarily something you need to be focusing on. Improve your product, make a website faster, do something else, but don't spend your time building more PageRank, passing backlinks. It's not in your best interest.
That's going to wrap up this episode of the Voice of Search podcast. Thanks again to Kaspar Zeminski, Senior Director at Search Brothers, for joining us.
What practical steps should enterprises take instead of building more backlinks?
If you'd like to get in contact with Kaspar, you can find a link to his LinkedIn profile in the show notes, or be sure to go over and check out his company's website at searchbrothers.com. If you haven't subscribed yet and you'd like a daily stream of SEO and content marketing knowledge in your podcast feed, hit that subscribe button in your podcast app or on YouTube and we'll be back in your feed in the following day. With that, that's all for today. Thanks for stopping by and we'll see you on the next episode.
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–0:29
2
What is the worst SEO myth that enterprises are still believing?
0:29–1:04
3
Why do many companies waste resources blocking AI crawlers on public content?
1:04–1:38
4
How does Kaspar explain the binary decision framework for content accessibility?
1:38–2:29
5
Why are backlinks and PageRank no longer the primary focus for SEO success?
2:29–2:52
6
What practical steps should enterprises take instead of building more backlinks?
2:52–3:18