Training Clients On Using AI In Their Content Workflow
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
23 min
2 speakers
6 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the overall focus of the episode on training clients to use AI in content workflows?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? My name's Tyson from Previsible. And joining me today is Catherine Watier Ong, who is the founder at WO Strategies. WO Strategies is an organic traffic marketing partner and trainer to science based organizations. They collaborate with you and your team to ensure that you have the skills and strategy necessary to grow your organic traffic, with the goal. Getting scientific answers into the hands of your customers. Today, Catherine and I are going to be discussing training clients on using AI in their content workflows. So, with that, here's my conversation with Catherine Watzier Ong, founder at WO Strategies. Catherine, welcome to the podcast.
Hey, thanks for having me.
No, I when I saw the the subjects of the episodes come through, I kind of just jumped right on it. One, I was interested in, you know, the kind of spin or the niche of the academic side, as well as just the the kind of focus on the training and education element, which I'm quite a fan of. So diving kind of into this, maybe starting from a high level, like how would you describe kind kind of like your perspective on where education fits in supporting clients through like an agency or third party perspective.
Yeah, so before I ran my business, I actually helped build out the online marketing and analytics team at Catchem, which is a global PR firm supporting their clients globally. So I got a chance to talk to a lot of very well established brands who had never thought of SEO before. And so I continue to accumulate those types of brands. So they are, especially in the academic journal space, they're millions of pages. So they often have technical issues when they come to me. Um and then they have uh an already set content process that needs to be improved so that way their content would actually be found online by their searchers, right? So from the beginning, I firmly believe that with an organization.
organization like that where they're publishing their own stuff. a la like a health line, which you and I know have nine SEOs on their team. They should have SEO internally. So they could have me too. And I certainly it's not like I um don't help them. I help them for a variety of years as they get their training wheels under them. But I just firmly believe they need to have somebody internally that can troubleshoot stuff. So most of my academic journals I train them on technical SEO. Um so I've trained at this point three different people that work on enterprise level sites on technical SEO and they're crawling and ticketing their own issues and mostly because they're on platforms that roll out updates every month.
So they really need to stay on top of like what's happening. Did they roll out something that broke something? You know, that kind of activity. And it's really hard to do that as an outside agency. They're much closer to it. And then their process of accepting either accept they can't optimize the articles that are received from authors. But some of the journals have podcasts and blog posts and collection pages, all of which could get optimized for search. But to do that, I have to change the subject matter experts flow of picking a topic, because in some instances they pick things they can't ever rank for, and then you know actually building out a content brief that will help them rank for that topic.
versus just writing stuff in a vacuum without even looking at what's appearing in search.
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Chapters
6 chapters
1
What is the overall focus of the episode on training clients to use AI in content workflows?
0:00–6:32
2
How does Katherine Ye Ong describe the role of internal SEO teams for technical SEO in academic journals?
6:32–11:01
3
What training methods does Ong use to teach technical SEO to enterprise‑level journal teams?
11:01–15:25
4
Which AI tools (e.g., Dr. Keyword, ChatGPT) does she recommend for creating content briefs and meta descriptions?
15:25–19:34
5
How does she help clients understand and apply search intent and brand voice when selecting topics?
19:34–23:04
6
What are the biggest challenges and risks of AI‑generated content, such as hallucinations and content theft?
23:04–23:08