What's a common mistake companies make when hiring a new resource?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
1 chapter
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Awesome. All right, let's move into our lightning round where I'm gonna ask you a search related question from this week's topics. This week's topic was LLM tracking and the value to the future of search. All right, ready? Already. Okay. What is one of the most common mistakes companies are making when it comes to hiring a new resource in this new AI discovery
world? It's not just resources, it's not just people, but it's it's software too. But thinking that something's new. So anybody that is had has the best user empathy and understands the way these platforms engines work. will be it should be able to adapt to whatever the new future is. So you don't need to invest in a replacement. And I I have counseled multiple companies this year who wanted to hire some of them called AIOs, some of them called GEOs, some of them called AEOs, like, oh, we need an AEO on my team. And I'm like, no, you have SEO already. You have an SEO agency already. You have an SEO consultant already.
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
Pre-Visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P-R-E-V-I-S-I-B-L-E.io.
You've got your basis covered. If you can't trust the SEO team you have to do the AEO, AIO, GEO, whatever it is you have, then don't trust them to do SEO. So this channel, and I don't want to be a dinosaur here, it's an extension of SEO. It is not a replacement of SEO. You don't need a
new resource. Absolutely. And that wraps up this episode of the Voice of Search podcast. A huge thank you to Eli Schwartz, growth advisor, SEO consultant, and author of Product Led SEO, for joining us. If you'd like to connect with Eli, you can find a link to his LinkedIn profile on our show notes or on thevoicesofsearch.com. You can also visit his personal website, productled SEO.com. If you haven't subscribed yet and want a daily stream, of SEO content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your feed every week. Okay, that's all for today, but until next time, remember, the answers are always in the data.
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