What's the first question to ask when working with global brands?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
7 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
What is the first question to ask when working with global brands on SEO?
Let's go on to our our second topic here. You've helped some of the the largest brands in the world with with organic traffic and visibility. What is the number one question that you start with when you work with one of these global brands?
Talked about earlier, but like what is it that you're trying to accomplish with SEO? And I I really like to drill into it. So I had a chance to work with LinkedIn last year.
How does Eli Schwartz define the core purpose of SEO for companies like LinkedIn?
And LinkedIn has accomplished everything with SEO. They they own they have a monopoly and they wanted they wanted more. Like everybody I've ever talked to, they wanted more traffic, more clicks, more whatever, more conversions. Like more who? More people in America, more people in Japan, more, more, more business people, more HR people. It's always who? What are you trying to do with SEO? That's the the first question to always dive into and that has the follow-on questions.
Why is focusing on user intent more important than chasing algorithmic metrics?
Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities.
What alternative SEO consulting models should businesses consider over traditional agencies?
They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Pre-Visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io.
That's previsible P-R-E-V-I-S-I-B-L-E.
How can brands prioritize conversions instead of just traffic when measuring SEO success?
Io.
If you want more traffic, there are ways you can get more traffic. You can, you know, give out free, you know, free spins on like whatever Timu has and you'll just get traffic. But you want it figure out what the conversion is where do you what is beneficial to you and to the business? And that's where you should be focusing your SEO resources.
Absolutely.
What are the key takeaways and next steps for listeners after this episode?
And that wraps up this episode of the Voicessearch podcast. A huge thank you to Eli Schwartz, growth advisor, SEO consultant, and author of Product Led SEO for joining us. If you'd like to connect with Eli, you can find a link to his LinkedIn profile in our show notes or on thevoicesofsearch.com. You can also visit his personal website, productled SEO.com. If you haven't subscribed yet and want to date daily stream of SEO content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your feed every week. Okay, that's all for today, but until next time, remember, the answers are always in the data.
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Chapters
7 chapters
1
What is the main topic discussed in this episode?
0:00–0:43
2
What is the first question to ask when working with global brands on SEO?
0:43–1:06
3
How does Eli Schwartz define the core purpose of SEO for companies like LinkedIn?
1:06–1:31
4
Why is focusing on user intent more important than chasing algorithmic metrics?
1:31–2:07
5
What alternative SEO consulting models should businesses consider over traditional agencies?
2:07–2:54
6
How can brands prioritize conversions instead of just traffic when measuring SEO success?
2:54–3:15
7
What are the key takeaways and next steps for listeners after this episode?
3:15–3:54