Why LLMs Are Imperative In SEO
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
47 min
2 speakers
7 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main focus of the episode and why are LLMs important for SEO?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? My name's Tyson from Previsible, and joining me today is Marie Haynes, who is the owner and SEO expert at Marie Haynes Consulting, which offers expert advice on Google algorithm updates and penalty recovery, helping businesses improve their online visibility and organic search performance. Today Marie and I are gonna be talking about why LLMs are imperative to SEO. So with that, here's my conversation with Marie Haynes, owner and SEO expert at Marie Haynes Consulting Inc. Marie, welcome to the podcast.
Hey, thanks for having me.
It's I I feel like we're going back and forth a bit on getting you on, but I was excited to to finally get a chance to sit down and talk to you. I've been following your work for quite some time, the podcast that you've been doing, also your newsletter. Um so really appreciate the c contributions that you've been making to kind of the community over the years. And maybe to kinda before we get into the topic, news on your side, like I know podcasts, there'd been a little bit of a break on it. What's kinda going on in your world?
There's so much going on. I think I feel like the world is changing so rapidly uh with what all the things that a AI is doing. I had a team for uh several years, that a team of twelve that we did site audits and reviews. And uh in twenty twenty two uh a lot of things happened that uh just caused me to retire my uh my my business and return to solo consulting and at the same time ChatGPT came out. Uh it's hard to believe it's been two years now. Also ChatGPT came out and Google came out with the helpful content update, which they told us was a machine learning update, a machine learning system. And I thought, well I don't really know a lot about machine learning. So for the last two years, that's kind of been my focus is understanding language models, understanding
understanding how AI is impacting our lives and uh and so I'm uh figuring out a bunch of things now returning to podcast, putting a lot more AI stuff in newsletter as well as the SEO stuff and just talking about how the world is changing.
Excellent. And I mean, with kind of like that transition too, how like has that been kind of a new fun challenge, like going from having like the group to being, you know, more of on the the solo consulting side? Like how's that transition been?
For sure. So here in Canada, when the pandemic hit, they forced us to go remote, to work remote. And our office was this thriving office where there'd be a Google update, we'd get a case of beer and a pizza, and we'd all figure it out. And and so going remote was was really, really difficult. It kind of sucked some of the joy out of running a business for me. But then I think everything happens for a reason, because another thing was happening at the same same time is that uh, you know, we're gonna talk today about AI and about language models and maybe AI overviews, those obvious things that are happening in search. But what we didn't realize is that AI systems have been underpinning how Google ranks results for many years now.
And a lot of the things that we were recommending as uh traditional SEO improvements were We're having fewer and fewer returns. So our advice, we could see that the websites that came to us, if you've been impacted by a core update uh recently, or in the last few years really, it's because the AI systems are really figuring out what people want, what brands people want, what what content actually is helpful, what content other people have found helpful.
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Chapters
7 chapters
1
What is the main focus of the episode and why are LLMs important for SEO?
0:00–10:56
2
How did Marie’s shift from a team to solo consulting shape her view on AI and SEO?
10:56–18:20
3
Why are traditional SEO tactics losing effectiveness against Google’s AI systems?
18:20–23:39
4
How do click‑through, hover, and session‑duration signals influence Google’s ranking models?
23:39–30:25
5
What are RankBrain, Rank‑Embedded BERT, and DeepRank, and how do they use AI to rank results?
30:25–37:04
6
How can Google’s Gemini and Notebook LM be used for content creation, research, and workflow automation?
37:04–43:36
7
What is the future of AI agents (Gemini 2.0, Project Mariner) and how might they change search interactions?
43:36–47:18