Will internal linking continue to be a core pillar in building topical authority?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
5 chapters
transcribed 1 month ago
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What is the core question about internal linking and topical authority?
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Why does Daniel Horowitz believe internal linking will become more important in the next 6‑12 months?
Alright, so We're coming up on kind of the tail end of the conversation here and I wanna Go through a few lightning round type questions where they're gonna be shorter form and I'm gonna introduce kind of a theme to it and then you can see how you would how do you respond to each of these. So now the first one is gonna be buy or sell. Are you buying or selling that internal linking will continue to be a core pillar in building topical authority in the next six to twelve months?
Uh, I am definitely buying it. I think it's super important. I think it's only gonna become more important. Um, it's honestly one of the things I advocate for the most.
How might internal linking become more automated with AI agents and new tools?
Just I think it's it's something where, you know, one of the best things about it obviously is as an SEO, it's you know, assuming you have access to the website, it's something you can just go do, which is great. You know, I just think the impact is enormous. I mean, how else is um are Google or AI crawlers gonna create semantic relationships between you know pages on your website like you know if you have an e-commerce page and there's you know a blog post you have that's relevant of course you would link the product in right So if you just think of it like that. you know, that's a good way forward. It's just like, well, if there's really a semantic relationship, it just is logical that you would create it on the website, you know, but especially between product pages and, you know, article or blog content.
And maybe a follow up to that is Do you see this becoming something that's gonna be more and more automated?
What are the challenges and limitations of current internal‑link automation tools for enterprise CMSs?
Where it's something that, you know, as SEOs we're putting in the frameworks, but then we're allowing the systems to make the changes more autonomously.
Think in the agent era, probably I mean, you know, really just like in the infancy of that right now. Look, I mean, there are tools I've used like Link Whisperer, there's a couple others, and honestly, they're okay, I would say. Like they don't always get the full context of what you're doing. Um, you know, I've I've also done a lot of work on like the blog publication side as well as the enterprise side. Um, it's on the enterprise side, I think it's hard to automate, you know, especially. like a lot of these tools work better with like WordPress and things like that, you know, versus like much more customized CMSs. So, you know, I think that's part of the thing. But yeah, on, you know, once the
How does the episode wrap up and where can listeners connect with Daniel Horowitz?
Once I think we truly have some level of AI agents that are like easy to use, yeah, I see at least some element. I mean, like what I was talking about, you know, going to Claude and, you know, putting in the page and, you know, asking it to rewrite a sentence. And if you could actually like give it all those custom instructions and tell it to go ahead and do that, and you know, it can log into your CMS and everything, I don't see why it wouldn't be possible.
Fair enough. Well, with that, that's gonna wrap up this episode of the Voice of Search Podcast. Thanks again to Daniel Hurwitz from Informatica for joining us. If you'd like to contact Daniel, you can find a link to his LinkedIn profile in the show notes, or you can go on and visit his company's website at formatica.com. If you haven't subscribed yet and you want a daily stream of SEO and content marketing knowledge in your podcast feed, hit that subscribe button in your podcast app or on YouTube and we'll be back in your feet in the following day.
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Chapters
5 chapters
1
What is the core question about internal linking and topical authority?
0:00–0:43
2
Why does Daniel Horowitz believe internal linking will become more important in the next 6‑12 months?
0:43–1:20
3
How might internal linking become more automated with AI agents and new tools?
1:20–2:13
4
What are the challenges and limitations of current internal‑link automation tools for enterprise CMSs?
2:13–3:00
5
How does the episode wrap up and where can listeners connect with Daniel Horowitz?
3:00–3:54