Will traditional rank tracking become obsolete for retail brands within two years?

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast 3 min 2 speakers 5 chapters transcribed 1 month ago
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What is the core argument about traditional rank tracking becoming obsolete?

Tyson Stockton 0:00
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.

Why do AJ Ghergich and the team claim rank‑tracking data turned noisy on September 10 2024?

Tyson Stockton 0:43
Now, next one is gonna be buyer sell. Will traditional ring tracking become obsolete for retail brands within the next two years?
AJ Ghergich 0:52
So I'm gonna say sell, but not because of why you think. I'm gonna say sell because it already happened.
Tyson Stockton 0:58
Okay.
AJ Ghergich 0:59
So I literally think it like mark the time, like the date. I could tell you when it happened. It was September 10th of this year. That's when it happened.

How does the noisy rank‑tracking signal affect directional accuracy for retail SEO?

AJ Ghergich 1:08
That so the this moment that we just that we talked about earlier. showed how much noise was already in the signal. And it it's a lot. Um so and I could share we could share later. Like I I'll send them over to you and maybe we can even put something in the in the notes. Like we're Bodify, we're gonna share the data. And this is data from like the biggest box retailers on the world, uh like biggest brands. Like if it's in their data, it's in your data. And so I already know it the it actually has it literally just happened.

When does rank‑tracking stop providing value for stakeholder management versus strategy?

AJ Ghergich 1:36
It's already not a reliable source on its own. Should you look at it? Yes. Like is it is it directionally pretty correct? Yes. But it is no longer the game is over. Like it is no longer that world and it's never coming back.

What are the final takeaways and next steps for SEO teams after this rank‑tracking shift?

Tyson Stockton 1:53
I couldn't agree more. I would absolutely sell on it. And I mean, I would just go back earlier in the conversation too and say, like, at the end of the day Whether it's ring tracking or visibility in chat gpt, whatever other system. You have two main value points, managing stakeholders within your organization and guiding and shifting strategy. And once you're not getting value in one of those two areas, it's probably a waste of your time. Well, with that, that's gonna wrap up this episode of the Voice of Search podcast. Thanks again to AJ Gergic from Botify for joining us. If you'd like to contact AJ, you can find his LinkedIn profile in the show notes, or you can go on over and check out his company's website at botify.com.
Tyson Stockton 2:40
If you haven't subscribed yet and you want a daily stream of SEO and content marketing knowledge, hit that subscribe button in your podcast. Podcast app or on YouTube, and we'll be back in your feed soon. So with that, thanks for stopping by and we'll see you in the next episode.

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Chapters

5 chapters
1 What is the core argument about traditional rank tracking becoming obsolete? 0:00–0:43 2 Why do AJ Ghergich and the team claim rank‑tracking data turned noisy on September 10 2024? 0:43–1:08 3 How does the noisy rank‑tracking signal affect directional accuracy for retail SEO? 1:08–1:36 4 When does rank‑tracking stop providing value for stakeholder management versus strategy? 1:36–1:53 5 What are the final takeaways and next steps for SEO teams after this rank‑tracking shift? 1:53–2:53

Speakers

2 identified
Tyson Stockton 2 min AJ Ghergich 1 min

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