Will using AI to automatically generate schema markup at scale be a trend or trash?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the episode’s main focus on AI‑generated schema markup?
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Why does Martha consider AI‑generated schema at scale ‘trash’?
Trend or trash? We're using AI to automatically generate schema markup at scale via trend or trash.
Well, I obviously think it's trash because I think like part of it is I think it's like well, like anything, like I think Gen AI is good at creating drafts.
How do business nuances and human intent limit AI’s schema accuracy?
I think they'll be good at creating a good start for a page, but I don't think they're gonna be good to sort of understand the nuance of what the business wants to articulate and sort of like connect the dots with, right? Like the business concept of like I'm looking for You know, the the human is saying, I'm looking for a physician who speaks Spanish, who knows about Lyme disease, who practices within five miles of my house, and by the way, has an appointment available on Tuesday. Like we're the ones that understand the nuances of the type of questions that the humans are gonna ask. Yes. And the data isn't just data, right?
Can AI assist in defining complex relationships for a knowledge graph?
Like the data is to answer questions for humans. So I think like we're still gonna have to be using our brains And and saying, like, okay, that's great. That's like how the minimum viable piece, but like, how do I want to create those relationships? I don't think it's going to be able to necessarily define all those relationships. Can we use AI to help us then define how those relationships should be defined?
What insights does the Previsible sponsor segment provide for SEO strategy?
Absolutely. Like anything that's sort of like a a specific task, like AI is good at. But I think like if you're thinking of, This is my data model. Like this is my knowledge graph and how I want my business understood. Like there's going to be some crafting that has to be done with that. So I think that's trashy.
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How does the episode wrap up and where can listeners connect with Martha?
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I love that. That's a great response. And that wraps up this episode of the Voices of Search podcast. A big thank you to Martha Van Burkel from Schema App for joining us. If you'd like to connect with Martha, you can find a link to her LinkedIn profile in our show notes or on thevoicessearch.com. For more information about Schema App, visit schemaapp.com.
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Chapters
6 chapters
1
What is the episode’s main focus on AI‑generated schema markup?
0:00–0:43
2
Why does Martha consider AI‑generated schema at scale ‘trash’?
0:43–1:02
3
How do business nuances and human intent limit AI’s schema accuracy?
1:02–1:35
4
Can AI assist in defining complex relationships for a knowledge graph?
1:35–1:56
5
What insights does the Previsible sponsor segment provide for SEO strategy?
1:56–3:01
6
How does the episode wrap up and where can listeners connect with Martha?
3:01–4:23