Your publisher's plan for visibility with direct AI answers?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the overall focus of the Voices of Search episode with Kevin Indig?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
How does Kevin describe his game plan for visibility with direct AI answers?
All right, last lightning round question. Your game plan. What's your plan for visibility? With direct AI answers.
Game plan is to build direct channels to the target audience to deeply understand their problems and consideration sets, and then infer prompts from that. Invest in very targeted, specialized content tailored to the audience based on their profile, persona, or jobs to be done.
What tactics does Kevin recommend for building targeted, specialized content?
Measure the impact in terms of citations and mentions and Of course, bottom line, if that goes in the right direction, then do more of that.
Love it. Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, then you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.
Pre-Visible's four-stage approach ensures that your SEO programs thrive. By starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line.
Why does the host recommend Previsible’s integrated consulting model for SEO?
So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultant. At Previsible. For more information, go to previsible.io. That's previsible P R-E-V-I-S-I-B-L-E. Io. Okay, that wraps up this episode of the Voiceless Search podcast. A huge thank you to Kevin Indig for joining us. Very grateful to have him and his insights on the show today.
What final takeaways and calls to action does Kevin share at the episode’s close?
If you'd like to contact Kevin, you'll find a link to his LinkedIn profile in our show notes or at the voicelesssearch.com. You can also find and learn more about Kevin at growth memo.com, which is a newsletter that he publishes. If you have subscribed yet and would want a daily stream of SEO and content marketing knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
What is the overall focus of the Voices of Search episode with Kevin Indig?
0:00–0:43
2
How does Kevin describe his game plan for visibility with direct AI answers?
0:43–1:15
3
What tactics does Kevin recommend for building targeted, specialized content?
1:15–2:33
4
Why does the host recommend Previsible’s integrated consulting model for SEO?
2:33–3:03
5
What final takeaways and calls to action does Kevin share at the episode’s close?
3:03–3:35