A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. A niche strategy includes selecting your target audience, defining an unmet or underserved need, researching your customer base, creating a business plan, and marketing your business to your specific audience. In this episode, I had the pleasure to sit down and talk with Kelly Ann Peck, who is a business coach for events pros at Emerson Reese Creative, where we had a comprehensive and extensive talk about understanding your niche, the dos and don’ts in creating the niche process, and the importance of focusing on your niche area.Thanks for listening!-----Join The Wedding Pro CEO Podcast Community on Facebook! A free group to take the conversation past the podcast and share best practices, get quick tips you can implement today and be part of a like minded group of CEOs who are building the profitable business they've always dreamed of! For full show notes and guest links click HERE! Please share your biggest takeaway and REVIEW THE PODCAST HERE! Follow me online!!Brandeegaar.com Instagram Facebook ----- #FemaleEntrepreneur #weddingproceo #weddingprocoachBook Your Gap Assessment Call to Unlock our Black Friday Deal Now [Black Friday Deal Expires December at 11:59 EST] FREE TRAINING for Wedding Business Owners Take the Wedding Pro CEO's free GAP assessmentSupport the show

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