In today's episode, I'm talking with Susan Southerland-Misfud, President of Just Events group. Susan is a leader in our industry having grown her business for almost 30 years!! Her success is attributed to her love for reading, learning, and researching and of course, her drive to be the best of the best!Susan shares how she saw a hole in the wedding planning market early on in her career which led her to create a service that didn't exist. Now that same service is almost a way of life for our Central Florida planning industry!Susan also shares the #1 thing every business owner needs to know to safeguard their company and keep it thriving!What you'll hear in this episode:How Just Marry! was createdHow Susan landed her first hotel contractWhat it was like to make her first hireThe one big thing Susan hopes all business owners will learn from her journeyHow she pivoted into adding corporate events to her wedding planning brandWhat lies ahead for the future of Just Events GroupHer 3 biggest tips for those just starting their business journeyThis episode is filled with SO many nuggets that will not only inspire you to think differently but will push you to find new ways to serve and innovate!!Follow Susan!Instagram:@susan_southerland@justmarryorlando@JustRightDMC-----Please share your biggest takeaway and review our podcast HERE!Follow me online!!Brandeegaar.comInstagramFacebook ----- #FemaleEntrepreneur #weddingproceo #weddingprocoachHey there CEOs it’s Brandee and I have just a quick note for newer listeners. The show used to be called The She Who Dares Podcast but on May 5, 2022 we changed the name to The Wedding Pro CEO Podcast to better reflect my mission to help Wedding Industry Entrepreneurs scale a profitable business they love. The content is the same, just a more descriptive title. Enjoy the show!!Book Your Gap Assessment Call to Unlock our Black Friday Deal Now [Black Friday Deal Expires December at 11:59 EST] FREE TRAINING for Wedding Business Owners Take the Wedding Pro CEO's free GAP assessmentSupport the show

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