Sharukh Pithawalla on the Dark Side of Viral Fame
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Why is chasing viral fame often a trap?
I feel like they want to go viral quickly. And that never kind of works out because you don't build a community by going viral quickly. You got to gain fans slowly by engaging with them and talking to them and, you know, just freaking just talk, just connecting with your audience.
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All right, Sharukh.
How can creators build an authentic community?
Great to meet you, man. Great to meet you, too.
It's been an honor being here. No, no, man. The pleasure's mine. Believe me, if it wasn't, I would have told you. I watched some of your videos. Why? Gut laughter. Like, it was hysterical. What was the one that we watched, Dylan, that I lost my mind over? The Milk. The Milk.
Dylan! You know that's it!
milk's going everywhere like right and then he jumps off the thing slides a little bit when he gets on right yeah and then uh he proposes to the wife to his girlfriend and then uh he gets arrested nah they really got bro
Hi, you have a collect call from inmate Trey Carter.
It's so funny. It's ridiculous.
Man, tell me about it. I've been laughing while I was editing myself.
The one that you did with that other guy that jumped on the counter, stole the money out of Chipotle and just walked out. He quit too.
I quit. I quit.
I quit.
How do you do these things, man? Do you give these guys cash to do this stuff?
What role does substance use play in the creator economy?
Are we not allowed to talk about that?
No, we could talk about it for sure.
Okay.
It's like cash, but it's like, it's like prop money.
Oh, right. Right. So it's like when they, so Dylan, he's talking about when that kid was here and he did that money fan all over. And I'm like looking at this, I'm like, this is not even real. That's what it is. Yeah. Okay. So, so they're just buddies, buddies of yours that want to, or people that want to be in the skit. Not really buddies of mine. They just, um, fans of yours.
Yeah, that want to be in videos of mine and stuff like that. So I get a lot of requests for people wanting to be in my videos.
So if you were going to do a, just off the top of your head, if you were going to do a skit with me, What would it be? You've known me for five minutes.
Well, it depends what it is. It will have to fit for the both of us. I feel like.
How about something like I'm looking for a wife on Figueroa, you know, where all the prostitutes are.
Yeah.
And then, but I'm looking for a wife and I'm just getting just slapped and shot down by all the prostitutes. Would that be funny or no?
That would be funny for sure.
I was told that you were DJing parties and clubs. Yeah. Let me ask you a question. You're out there at the parties all the time. Okay. And you're young. You know a lot of people. Do you know anybody who's died of fentanyl? Fentanyl?
Fentanyl. Oh, I know like maybe like a couple. But I can't remember off the top of my head. Who it was. Who it was? It was this guy I followed on Instagram. We met at a party, actually, like five years back. And like the next year, like 2021, he just, someone was posting that he died of fentanyl. And I went to his page and I realized, oh, I follow this guy. Because I didn't really, I didn't really talk to him. I wasn't really close to him. I mean, condolences to him, his family and stuff, but.
It's the worst, dude. You don't have kids, do you? Yeah. Your parents are proud of you, though. They love you to death, right?
Yeah.
Can you imagine what would happen to them? I mean, if they lost their baby boy, they'd be destroyed.
No, they'd be. Destroyed. More enormous. Yeah. Especially my mom, too. She'd be one insane.
And that's why I do this, man, because, you know, we all have a good time and I try to, you know, talk about other things than this heavy, because it's heavy and it, it's all the time. And this is like my life. So when I do this, I try not, I mean, you really going to listen to the sad story that If it was all day, every day, all the time.
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Chapters
6 chapters
1
Why is chasing viral fame often a trap?
0:00–0:56
2
How can creators build an authentic community?
0:56–2:31
3
What role does substance use play in the creator economy?
2:31–5:45
4
How do pranks impact content creators' safety?
5:45–8:26
5
What boundaries should creators set in their content?
8:26–19:39
6
How does the modern creator economy affect young people?
19:39–19:51
Speakers
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