What makes you fascinating and intriguing to your clients, your customers, your business partners, and the people around you? Some of you may already be able to answer this question – and that is great! However, some of you may not realize the fascinating elements of yourself that make you intriguing to others. In fact, you may even believe there is nothing really fascinating about you at all. Keep Reading My guest today, Sally Hogshead, is passionate about helping brands discover – or rediscover – what makes them fascinating to the people around them. Sally started her career in the advertising industry. In her early 20s, she skyrocketed to the top of the advertising profession and by the age of 24, she became the most award-winning advertising copywriter in the United States. She has worked on numerous advertising campaigns including Mini Cooper, Nike, Godiva Chocolate, and Coca Cola and her work has been displayed in the Smithsonian of American History. By the age of 27, Sally opened her first advertising agency. Drawing on her remarkable branding legacy, she created The Fascination Advantage Assessment and wrote the book Fascinate: How to Make Your Brand Impossible to Resist. The Fascination Advantage Assessment is the first algorithm to measure how the world views personal brands. Sally has appeared frequently on national news media – including NBC's Today show and The New York Times. She joins me today to share why she created The Fascination Advantage Assessment, how it can help you identify what makes you and your brand fascinating, and how identifying what makes you fascinating can help you market your business with more authority. "You are fascinating. You don't have to change. Just find those qualities and do more of it." – Sally Hogshead Today on the Fierce Feminine Leadership Podcast: We have all killed off parts of our authentic selves in favor of playing it safe When you shut your authentic-self down – you are denying the world that "spark" How The Fascination Advantage Assessment can help you rediscover your "spark" How identifying how you are different and what you do best can help you develop and improve how you market your brand Sally's Advice to Fierce Feminine Leaders: The world is not changed by people who sort of care. The world is changed by people who passionately, irrationally, excitedly care. It is changed by you. In order to do that, you have to know how the world sees you. Once you know how the world sees you – it's game on! Get Your Fascination Advantage Assessment Today! Visit Fascinate.com/you and enter the secret code: FIERCE17 (not case sensitive) to claim your free Fascination Advantage Assessment today! Love the show? Let us know!                                          Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!                                           What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing!                                                                 And, if you really want to ramp up your fierceness…                                           Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!                                           Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.                                           A Special Thank You to Our Sponsors                                         This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women.                                   Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!   

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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