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吳淡如人生實用商學院

EP1166【吳淡如】為什麼強調健康的美食竟然會賣不出去?

10 Aug 2023

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「健康的麵包」和「低卡卻好吃的麵包」你會想買哪一個? 雖然人們總是追求身體的健康, 但奇妙的是,強調健康的食物,消費者卻往往反而不買單, 在銷售的過程中,常常可以歸納觀察到買家思維, 這背後其實也有經科學實驗證明的理論,原來一切都跟「目標」有關... -- Hosting provided by SoundOn

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