ROAS

concept

8 mentions 4 recordings first heard Mar 2025 last heard 2 Sep ↑6 vs the 6 months before

Metric for measuring advertising efficiency

Trend

mentions per week · public audio 7d 30d 6M 12M

Peak in the week of 12 Aug — 5 mentions across 1 series.

Moments

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Kayvon KayThe Vault Unlocked · Why Most E-Commerce Brands Are Measuring the Wrong Metrics (... · 0:04 · 2 Sep

…They're tracking ROAs like it's a health metric.…

· Open transcript →

Chester ScottVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · What's the most overrated marketing metric today? · 3:12 · 13 Aug

…ROAS for me is the enemy.…

· Open transcript →

Chester ScottVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · What's the most overrated marketing metric today? · 3:10 · 13 Aug

…So marginal ROAS would be the focus.…

· Open transcript →

Chester ScottVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · What's the most overrated marketing metric today? · 2:51 · 13 Aug

…And I believe that as an industry we should be……

Chester ScottVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · What's the most overrated marketing metric today? · 1:12 · 13 Aug

…And the reason that I say ROAS is because it……

Chester ScottVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · What's the most overrated marketing metric today? · 1:08 · 13 Aug

…So the second one is a little bit more controversial,……

Paul AlexThe Level Up Podcast w/ Paul Alex · How to Dominate Miami’s Yacht Industry Using Billion Dolla... · 41:14 · May 2025

…The big picture is the ROAS, the return on ad……

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