Aimee Jurenka
speaker
435 appearances
4 recordings
1 series
first heard Aug 2025
last heard Aug 2025
Aimee Jurenka’s voice in public audio — every appearance, attributed to the second.
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Appearances
That is exactly what these L L Ms do.
Right.
So they don't need us to do that, right?
Yeah, exactly.
That content's not valuable to them.
That's what they do.
Um, what is valuable is content that's based around your core pages, your home page, right?
Brand, and then your product and services, your money pages, as I call them, and then making right topic clusters directly around those those core pages, and then creating a body of content that shows your differentiators that talks about your the the fear.
of your ICPs, you know, what are the people I'm looking for, those direct answers, unique angles.
So I don't feel that generalized content really has a great place in the future.
Right now it still does, right?
People are still using traditional search.
I'm already shifting my constant strategy over to to that way.
Um, as well as my ICPs are way more detailed.
So I used to just be generalized I ACPs.
I mean, I could just kind of make one up and you're like, 'cause we're doing generalized content.
We're inbound marketing, right?
That's our ultimate goal.
Now I need to know exactly, you know, where it used to be if you just did HVAC in a neighborhood.
Okay, well, you're residential HVAC, you know.
Showing 181–200 of 435 · page 10 of 22
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