Aimee Jurenka

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435 appearances 4 recordings 1 series first heard Aug 2025 last heard Aug 2025

Aimee Jurenka’s voice in public audio — every appearance, attributed to the second.

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That's how we're going to start for me to get that visibility to decide where do I want to spend.

you know, where do I want to allocate that budget to and when to allocate that to.

Yeah.

And not only is it play a big role, but that's what we really care about getting in there.

Because they're doing all they're doing all the research there.

We need our brand in there.

So then when they go to walk away and they go to decide to buy, they tape our brand back into that direct search bar, right?

So it's about getting our brand and our products in those in those answers.

I think for me, how I'm doing it, brand is going to be part of off-page SEO.

Right.

So where we had off page SEO and off page AEO and off page CEO, I'm gonna start seeing the brand and I'm gonna I'm gonna be a brand marketer now.

I haven't learned it yet.

But I'm going to, right.

Um I'm seeing I'm seeing that that's, you know, we're not looking for backlinks, we're looking for brand awareness in off page these days.

And that's where I'm gonna be focusing my new efforts on as I make the transition.

And then brand is all about content, right?

So the way I've changed my content, generalized content is dead.

The idea that um, you know, I'm gonna make a piece of generalized content and then have inbound traffic, right?

Then we're then gonna move to the funnel.

I think is going away completely.

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