Akvile DeFazio

speaker
121 appearances 1 recordings 1 series first heard Feb 2025 last heard Feb 2025

Akvile DeFazio’s voice in public audio — every appearance, attributed to the second.

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to possibly accomplish more sales or whatever the goal might be.
And just to stand out because if people
Yeah, right?
Yeah.
Yeah.
Absolutely.
And just to you know, I remember somebody telling me where, you know, if you stand back in the room, like what do you notice first?
Like does it stand out amidst the background of the platform, whether it's, you know, dark or light mode?
That's why we went you know, having those visuals, but also just standing out from everything else in the feed because it it is overwhelming.
There's so much information out there.
It's like
How do you look at what's available currently and how do you one up that with you know, regardless of the media or the you know, whether it's textual or visual?
So I think that that's really important.
And if you can find ways to incorporate that with your brand, I think you'll have success in the in the near future, if if not immediately, because not many people are doing that.
Ooh, many ways.
So
My job has really changed from being like hyper segmented and finding pride and finding, you know, the right audience to Tari, but with AI coming in that's changed so much to where over the last almost two years it's been uh an uptick in creative strategy.
So
you know, working with those teams, telling them here's what works well on these platforms and what we're looking for, here's another approach we want might want to take from what's worked well and how do we like move it forward a little bit to stand out even more.
And then I'll let the creative team, you know, they have that that's their skill set.
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