Akvile DeFazio

speaker

121 appearances 1 recordings 1 series first heard Feb 2025 last heard Feb 2025

Akvile DeFazio’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Creative strategies for designing scroll-stopping social media ads · 5 Feb 2025 podcast

So it's a really collaborative process of, you know, here's best practices of what I need you to abide by, but also have the creative freedom to be on brand, but also to be creative enough.

we're standing out on the different uh platforms that we're running ads on.

I'll usually write the ad copy.

Sometimes I work with creative teams, especially if it's um there's a lot of legal involved.

I've had some clients where like we really had to run a lot by legal just to make sure that everything's good.

But um since you mentioned LLMs, I'm a huge fan of taking the data that we have.

So say customer reviews and testimonials, um organic social comments.

and importing those into say chat GPT and then having you know having it do identifiers for you know out of this data set

How many people mentioned this keyword?

Like it's terrific, you know, I'm a working mom or I'm a tech enthusiast.

So everything from like emotional language and sentiments to comparisons to complementary products.

So I've been doing that where it's like, oh, I've had this shoe for you know 10 years and it's been really great, but now I bought the socks that match with it and they fit perfectly.

And it's like addressing those.

Or one thing that I've really liked with one client is finding unique things that we don't even know about uh from the you know, the marketing standpoint, but for from consumers are saying

That, you know, for a shoe client, their their goal is not to cure or prevent plantar fasciitis, but a lot of people are saying, like, hey, the shoe actually like alleviated a lot of discomfort I had.

It's like, oh, now we can angle this with maybe some UGC or

work with creators that are in that space, maybe a podiatrist.

And then that gives us other things.

So like that's the thing that I can find out and then provide to the team and the creative team especially and say like how do we make this work together visually and then you know, showcase that in front of the right people.

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