Alisha Conlin Hurd
speaker
312 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Alisha Conlin Hurd’s voice in public audio — every appearance, attributed to the second.
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Appearances
Hey Tyson, thanks for having me.
Yes.
And so we'll talk about specifically lead generation, right?
Because that's where I'm more specialized.
And so when it comes to a very high-converting landing page versus one that doesn't do as well, there's a few things that people get wrong.
Really at the highest level, what people get wrong is they're sending their paid ads.
We'll talk about paid ads, even any other organic traffic, and they're sending their traffic to a website, to a homepage.
Page or to even like an informational brochure page.
The problem with that is it's like sending your most qualified prospects to your front desk person, right?
If we think of it like a brick and mortar store, we're sending our most qualified traffic who are at a certain stage in their buyer's journey or in their stages of awareness, and we're sending them back there.
So the reframe that I want everybody to have when it comes to building our million dollar landing page is that.
We are creating what I call a digital salesperson or a digital appointment setter, right?
And so when you have that reframe, you start to think about the structure and what actually needs to go on the page in a very different way.
So a lot of the other things that people might get wrong is it's just the opposite of what they should do to get it right.
There's no clear headline, there's too many calls to action, there's no calls to action.
The page is
all about them.
The page is boring.
The page isn't clear on what they do.
And ultimately when we create a really good high converting page, which I know we're going to get into the weeds on a little bit more in a second, it needs to answer what's in it for me.
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