Alisha Conlin Hurd
speaker
312 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Alisha Conlin Hurd’s voice in public audio — every appearance, attributed to the second.
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Appearances
And so what we want to make sure we're doing in our copy and the offer and the headlines and all the subheadlines, we'll talk about that shortly, is that we are talking one-to-one like a digital salesperson to the person
Reading this, and we're showing them, hey, I understand your problem.
I know this is where you want to go, and then we can position what you do as the vehicle to get there.
But what most people do is they just start information vomiting what the product is or what the service is, what they do, blah, blah, blah.
And there's not enough about the transformation because we're not really selling a plane ticket, we're selling
Telling the destination, right?
So at a higher level, that's what I see most people getting wrong.
Not to mention mobile not optimized, the form doesn't work.
It looks terrible.
And all of these other like basic things we need to avoid.
Yes, totally.
Because we're we're optimizing for humans, right?
That's what we have to do.
And so when I look at marketers, they sit somewhere in this equation.
Psychology plus economics times technology.
And so your copywriters might be in your psychology, your media buyers might be in your economics, and then your SEO can often be in your technology.
And so we have to be aware we think in different ways.
And so we need the whole
equation to make it work.
And the way that I look at marketing is it's just inputs and outputs, right?
Showing 21–40 of 312 · page 2 of 16
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