Alisha Conlin Hurd
speaker
312 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Alisha Conlin Hurd’s voice in public audio — every appearance, attributed to the second.
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Appearances
Garbage in, garbage out.
And the most important thing, if we think of it, all we're doing in marketing is it's salesmanship.
At scale.
That's all it is.
So if you don't understand the target market, the person, because we're optimizing for humans, and you start to over optimize for your H1s, and God, I'm gonna show how long I've been out of the SEO game, but your H1s and stuff like that, and you're not thinking about the human, then you're not gonna get the end goal, which is to make money, right?
The goal is not necessarily to rank, the goal is to make money.
And I think a lot of people forget that even in
The paid ads game, which we're in, they get really obsessed with getting higher conversion rates on the landing page on the lead magnet.
The problem is, yeah, I can I can do that.
I can make things convert super, super high.
But when we're creating lead generation systems, our goal is not to get leads.
Our goal is to get buyers.
And so what we have to think about it as is a whole marketing and sales machine.
Most marketers are they're just looking at what
they do in a silo and that's it.
They're like, okay, my job as an SEO is to get this many rankings.
Okay, my job as the media buyer is to get this many um leads, this many visitors, whatever, right?
That's not it.
Like your job as a marketer is to support the business goals.
So your job as a marketer is to deliver ROI and to live and to deliver qualified leads that actually turn into
Showing 41–60 of 312 · page 3 of 16
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