Alisha Conlin Hurd
speaker
312 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Alisha Conlin Hurd’s voice in public audio — every appearance, attributed to the second.
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Appearances
a buyer.
And I think as marketers we can easily forget that 'cause we get so caught up in doing good marketing that the whole point of marketing is to find people, strangers on the internet, to help them and to help the business to grow and be profitable.
Awesome.
So if we've done good research and we understand our target market, we understand what's their crappy before state, what's their desired our after state, how do they articulate things in their language, right?
We've got to make sure that it's free of our jargon.
And even when you're doing SEO, it has to talk to them.
It has to feel like a one-to-one.
Otherwise, if you go too hardcore with keyword stuffing, all the page isn't going to convert.
It's going to rank, but it's not going to convert.
Convert, right?
And these are like the competing goals that we sometimes have.
So once you have this good research and once you understand your ICP, it's very detailed, then you can start to map out the landing page.
So with the landing page, typically, if anyone's read Breakthrough Advertising, there's there's technically five levels of awareness, but I'm gonna talk about three of them.
Number one is problem aware.
Okay.
Okay, I have a problem, but I'm not aware of any solutions.
I'm not looking for a solution, but I'm I'm finally aware of my problem.
So, as an example, I have a cough.
Why do I have a cough and how do I fix this bloody problem that I have?
So that's problem aware.
Showing 61–80 of 312 · page 4 of 16
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