Alisha Conlin Hurd

speaker

312 appearances 1 recordings 1 series first heard Apr 2025 last heard Apr 2025

Alisha Conlin Hurd’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How To Create Million-Dollar Landing Pages · 7 Apr 2025 podcast

Then there is going to be solution aware.

I have a cough because I have bronchitis.

Now I'm looking at: should I go to a doctor?

Should I get cold medicine?

Should I get cough syrup?

I'm looking at different alternatives.

That's the solution aware.

And then there's going to be the product aware.

So I have a cough, I know it's

Bronchitis, I know I want cough syrup, and now I'm looking at brand A, brand B, brand C.

Now, this is a very, very important concept to grasp in marketing because all we're trying to do is enter the mind, the conversation going on of the target market.

So before we make our page, this is crucial.

We have to understand where they are in these conversations because how you talk to somebody.

So for me as an agency,

How I talk to somebody looking for an agency who have gone, yes, I have a lead generation problem, problem aware, I'm not getting enough qualified leads, to solution aware, I could hire in-house, I could hire an agency, I could DIY it to product aware, I want an agency, and I'm looking at persuasion experience versus this versus this.

Those are three very different conversations to have.

And those and that that

decision and that understanding directly impacts the most important part of your landing page, which is your offer, right?

The offer.

What is that irresistible offer to get them to take the next step with you?

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