Alisha Conlin Hurd

speaker

312 appearances 1 recordings 1 series first heard Apr 2025 last heard Apr 2025

Alisha Conlin Hurd’s voice in public audio — every appearance, attributed to the second.

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So I'll come back to answer your question more succinctly, what goes on the pages, but

This is very important, foundational, how to think.

Before we do how to do it, it's like this is how we need to think, right?

And a lot of people, part of my Australian, they kind of shit out landing pages.

Like it's an afterthought, right?

But your traffic is worthless unless it converts.

It's the post-click that makes all the money.

And so once the ad or the Google click gets the click, then what?

Now how are we going to make money?

And that's where this offer comes in.

So we need to make sure that we have the most valuable offer.

But when we think of an offer, we have to think, okay, what's the next micro step?

We're not trying to do this big knockout punch, drag them back to our caves and try and sell them something.

We're trying to think cool for where they are in those stages of awareness, what's the next micro step?

Where do I take them next?

What is going to be the offer?

And so I can unpack those, but there's basically two different offers you can use at a high level, two different offers in lead generation.

There's the can consultation offer.

for when they're problem aware, solution aware-ish.

And then there's the ready now offer for when they're solution aware, um, product aware-ish.

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