How To Create Million-Dollar Landing Pages
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
29 min
3 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? My name is Tyson from Previsible.io, and joining me today is Alicia Cullenhood, who is the CEO and co-founder at Persuasion Experience. Persuasion Experience is a performance agency and Alicia has personally led 600 funnels in 120 nations. Today Alicia and I are going to be discussing how to create a million dollar landing page. So with that, here's my conversation with Alicia Cullenheard, CEO and co-founder at Persuasion Experience. Alicia, welcome to the podcast.
Hey Tyson, thanks for having me.
So today we're we're kind of zeroing in on the landing page. So to kick things off, how about first we kind of just discuss like what is kind of like the big differences between kind of that million dollar landing page and your run of a mill? Okay, does great, but not really a game changer.
Yes. And so we'll talk about specifically lead generation, right? Because that's where I'm more specialized. And so when it comes to a very high-converting landing page versus one that doesn't do as well, there's a few things that people get wrong. Really at the highest level, what people get wrong is they're sending their paid ads. We'll talk about paid ads, even any other organic traffic, and they're sending their traffic to a website, to a homepage. Page or to even like an informational brochure page. The problem with that is it's like sending your most qualified prospects to your front desk person, right? If we think of it like a brick and mortar store, we're sending our most qualified traffic who are at a certain stage in their buyer's journey or in their stages of awareness, and we're sending them back there.
So the reframe that I want everybody to have when it comes to building our million dollar landing page is that. We are creating what I call a digital salesperson or a digital appointment setter, right? And so when you have that reframe, you start to think about the structure and what actually needs to go on the page in a very different way. So a lot of the other things that people might get wrong is it's just the opposite of what they should do to get it right. There's no clear headline, there's too many calls to action, there's no calls to action. The page is all about them. The page is boring. The page isn't clear on what they do. And ultimately when we create a really good high converting page, which I know we're going to get into the weeds on a little bit more in a second, it needs to answer what's in it for me.
And so what we want to make sure we're doing in our copy and the offer and the headlines and all the subheadlines, we'll talk about that shortly, is that we are talking one-to-one like a digital salesperson to the person Reading this, and we're showing them, hey, I understand your problem. I know this is where you want to go, and then we can position what you do as the vehicle to get there. But what most people do is they just start information vomiting what the product is or what the service is, what they do, blah, blah, blah. And there's not enough about the transformation because we're not really selling a plane ticket, we're selling Telling the destination, right? So at a higher level, that's what I see most people getting wrong.
Not to mention mobile not optimized, the form doesn't work. It looks terrible. And all of these other like basic things we need to avoid.
That's interesting. So it's like at the most fundamental level, there's almost like
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:00–5:16
2
What is a “million‑dollar” landing page and how does it differ from a regular page?
5:16–11:08
3
Why should a landing page be treated as a digital salesperson or appointment setter?
11:08–16:25
4
What common mistakes do marketers make with headlines, calls‑to‑action, and page layout?
16:25–23:07
5
How do you craft copy that speaks directly to the visitor’s “what’s in it for me?”
23:07–29:25