Alisha Conlin Hurd
speaker
312 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Alisha Conlin Hurd’s voice in public audio — every appearance, attributed to the second.
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Appearances
And then in an agency, the SEO person would come in and ruin the page.
No offense, SEO people, because they would start stuffing all these keywords in.
And so it's like, how do we find this delicate balance of persuasion psychology and actually moving people?
But
With the SEO goals of rankings and getting it found.
So we have the above the fold, we have the lead, depending on the temperature of traffic, a colder temperature, you'll do a bit more of a longer lead.
And why do we do a bit more of a longer lead and not rely on the rest of the page?
Because if you watch anything on Microsoft Clarity or VWO, and I've watched like, I don't even want to know how many scroll sessions and heat maps.
Like it must be 30%.
thousands of hours or something disgusting.
And most people are going to get from above the fold to lead.
Maybe 50 to 30% of people are going to make it past that, right?
So what goes on below the page becomes less and less relevant because less and less people are going to see it.
So what we want to do is this is why we sort of get everything in the lead.
I understand you.
This is your problem, yes or no.
Um, this is how it's impacting your life, this is where you want to go, this is the solution we have.
Read on if you want to learn more.
Good.
Now we've actually been able to present what we're doing quite quickly to the above the fold.
Showing 261–280 of 312 · page 14 of 16
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