Alisha Conlin Hurd

speaker

312 appearances 1 recordings 1 series first heard Apr 2025 last heard Apr 2025

Alisha Conlin Hurd’s voice in public audio — every appearance, attributed to the second.

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Is that a thing?

still cool with all of you S SEO people then.

Anyway, so above the fold, we all know what it means.

It's the first panel on the page.

And that needs to be congruent with what got the click.

This is doesn't matter.

I'm I might leverage paid ads a lot because that's where I specialize, but it's the same for organic, right?

Same, same.

What was what was in the click and is that in the headline?

Now, for you guys doing Google ads, SEO, Google stuff, you're usually pretty good at that because that's the whole game.

Is how do we match that keyword or that that search?

Or intent above the fold.

So that needs to be in the headline.

So we think of above the fold like this.

We usually have a very clear headline which matches in the keywords or the searcher intent.

I'll give a few things away at the end.

I have like a bunch of headline templates that people can use, but a very simple template is what we do, who we do it for, and how it benefits you.

That's it.

Like if you need something super simple

Simple to set as your control, do that.

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