Allison Evans

let's see, over a hundred iterations, about 18 months it took to come out with our concentrate.

And essentially it is a natural surfactant.

So we have cocoa glucoside and deco glucoside.

All of our ingredients are rated either one or a two on the EWG.

But those are just general surfactants.

We have sodium phytate, which is almost like a binder that binds minerals and chemicals.

And then sodium citrate, which is a natural salt that acts as a water softener.

And then we have chamomile, which is our preservative.

So yeah, people say, what's one thing you can't live without?

You can take everything else away, but don't you take my concentrate.

My dog's climbing.

Fleece.

I'm not going to say anything about claims.

Fleas hate Branch Basics.

We hate Branch Basics.

So when we used to have a dog, we would take the dog to Petco with the big foamer.

This was back in the OG days.

We had like a huge, like 24, 32 ounce, 24 ounce foamer.

And

We would drop off the foamer bottle already ready to go, and I would pick my dog up.