Amy Hyerczyk
speaker
122 appearances
1 recordings
1 series
first heard Sep 2024
last heard Sep 2024
Amy Hyerczyk’s voice in public audio — every appearance, attributed to the second.
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Appearances
You know, no one had been focusing on SEO in in that like dedicated way.
Um, and so I've had I've kind of at this point I feel like I've seen it all.
Hopefully I'm not jinxing myself, but you know, it's um it's a lot of the basics, you know, from the site maps and you know, establishing a lot of like reporting and data to make sure you kind of have that lay of the land to the more technical hreflang, you know, we're an international website.
So a lot of a lot of what I did to get started was what anyone
do is probably that initial site audit, a lot of clicking around the site as a user just to kind of understand.
site structure, internal linking, how can I navigate?
Through our category pages, brands, again, kind of build that foundation and then from there kind of tease out where are the areas of opportunity, which again in the technical space is largely going to fall on URLs, internal linking, subfolders, um, information architecture, and kind of again establish kind of some kind of foundation to build off of before you get into even content.
So I think after almost four years, I've
mostly still been uh working through a lot of the technical optimizations just to kind of help fill in.
Like we have a big product catalog that's that's still kind of a work in progress.
So things kind of been d varying states of maturity that
For SEO, you sometimes have to just keep reprioritizing to make sure you're capturing things at the right time when it's ready.
Um, a lot of partnership with with engineering, of course, to make sure everything is being built with SEO in mind or make sure at least I'm you know, a stakeholder involved in redesigns, experimentation, uh features, you name it.
So it is, yeah.
It is it there's always there's usually a lot going on at any one time.
I think that's what I enjoy about it so much is that there's just you never know what the day might bring.
And uh
A lot of un a lot of opportunity.
I still find that there's a lot that uh we haven't even tapped into yet.
Sure.
Showing 21–40 of 122 · page 2 of 7
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