Amy Hyerczyk
speaker
122 appearances
1 recordings
1 series
first heard Sep 2024
last heard Sep 2024
Amy Hyerczyk’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yes.
I mean organic traffic, you know, if you're if you have an online presence, you're gonna care about organic traffic.
Um, you know, I think people like to say, oh, it's free, and it is in the sense that you're not of course spending money on ads, but of course there's a lot of time and investment that goes into doing it right.
So it is it is crucial.
You know, it's a very um competitive space.
You know, we we have direct competitors like Sweetwater and Guitar Center, but we also have Amazon, we have eBay, we have you know maybe other um standalone sites.
Um so there is there's endless competition and you can't constantly be spending your way to visibility.
And so we leverage organic search quite a bit to make sure we're showing up where we want to and need.
to be.
We have a lot at our disposal in terms of the kinds of products we have that maybe no one else has.
And so we also have to prioritize within the site, you know, the maybe the the regular things, the share SM57s that people might be looking to buy every day and balance that with the vintage or rare, hard to find that you're not going to find anywhere else and make sure that if users are looking for them, they're able to find it, whether it's you know on Google or or even on site.
So a lot of the the SEO work we've done to date is that balance of just making sure the site is has the best user experience and it is is easy to navigate for people coming in from anywhere at any level.
And then having that obviously um ble bleed into, you know, a strong uh SEO presence as well.
But yeah, there's
There's a lot that still goes into again accomplishing all of that and making sure it's all kind of being done in a in a sequence that that leads to success.
Sure.
Yeah.
The way we're split up, um, I work on a team that's kind of tackling the foundations.
So like a catalog, paid, SEO search, our internal search experience.
But it all, you know, we're we're kind of tackling it in terms of bringing the site up to um what you kind of expect across e-commerce, like a lot of getting into facets and filtering, like how can we really scale out the content in a way we we haven't to date.
Showing 41–60 of 122 · page 3 of 7
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