Amy Hyerczyk
speaker
122 appearances
1 recordings
1 series
first heard Sep 2024
last heard Sep 2024
Amy Hyerczyk’s voice in public audio — every appearance, attributed to the second.
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Appearances
But I will say what's got us pretty far is digging into like granular content.
So you have your standard like categories, electric guitars, bass amps, you have your brands like Fender and Gibson.
But within those are, you know, it's a vast catalog across a lot of these different brands and products.
And so what we do have that has kept us going for quite a while are comparison shopping pages where we're pulling out more specific granular.
products.
Some of it, you know, for the some of it based around search volume, some of it just knowing this is the way people might want to browse a particular catalog.
And that for now is kind of a foundational piece of the site, aside from like the individual listings.
And then from there, we want to kind of almost go in reverse and pull out into like Fender Straticast or Gibson Les Paul, like more like model family series, bigger buckets.
So it's been a it's been an interesting challenge for me in SEO because some of the the site structure has been a little incomplete and in need of kind of a refresh and a fill.
in to make sure everything pieces together.
And so a lot of the work right now is is again kind of going back to maybe some of the things that were just missed at the start to fill all that in and kind of bring the site to a more complete place, which then will help a lot fall into place for SEO in terms of templating, internal linking.
kind of a restructuring of maybe like site maps and making sure all of our crawling and indexing is in check.
But again, kind of have to have some of those things available first before we can start to optimize.
Yeah, the way we're structured right now is is pretty robust.
We do have, yeah, like you said, an engineer dedicated engineering support.
We have analytics partners, especially on experimentation.
We haven't delved into content quite as much yet because we do kind of need to build that base of of pages in which we can then infuse with I think like maybe longer form copy and content and and more things like that.
But for now it's yeah, we're kind of sticking to the basics to be able
To knock out what it what are some of the foundational areas most in need and just kind of chipping away at it.
You know, we have other product and engineering teams that are kind of tackling other priority areas that kind of sit outside some of these core experiences.
Showing 61–80 of 122 · page 4 of 7
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