Anaïs Cayo
speaker
177 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Anaïs Cayo’s voice in public audio — every appearance, attributed to the second.
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Appearances
We were trying to reach audiences X, Y, Z. It was not successful.
We measured it.
And I don't think we should roll out with this product enhancement further.
I have a couple examples I want to talk about.
Because PBS's mission is all about accessibility and being able to reach all audiences, one thing that we pride ourselves on is things like transcripts.
So one thing that came up was our video portal on pbs.org didn't have the capability for, it didn't have transcripts.
And we noticed a lot of competitors and just in general, a lot of folks have the transcripts.
So we requested that of the product team.
And because we had such a great relationship, because we came with data, we came with examples of how this could benefit
the larger system, not just national, that's very important for our product team.
They need to also make sure that whatever they roll out benefits stations.
So we came up like this is how, you know, having transcripts for local station content could benefit stations, not just national.
So that was like one example.
And then let's just say it got rolled out.
And six months later, we had six months worth of data to show the product team that organic search traffic increased to the video portal by 26% on the national side.
It's a little tricky to get the station data because they need to provide us the data as well.
But we can look at the national growth and the national changes.
And we were able to promote that.
There's some caveats on data whenever we're trying to see if something was successful because things like Google, they change their algorithms.
And we can't always contribute a product release on our end necessarily to growth from organic search, but it helps, right?
Showing 81–100 of 177 · page 5 of 9
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