Andrea Clarke

speaker
746 appearances 2 recordings 1 series first heard Nov 2020 last heard Sep 2021

Andrea Clarke’s voice in public audio — every appearance, attributed to the second.

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in the classroom, you will do it without hesitation online.
So there's a much more of a comfortable scenario and we keep it a very safe, very psychologically safe environment.
But I love it because I see people who are innately introverted
just get involved and get far more involved than what they would in a normal setting.
So that to me as a facilitator is incredibly rewarding because it's all about growth and it's all about accelerating those human skills that will keep us disproportionately advantaged through the next few years.
If you could just go from the top, that would be helpful.
Personal brand and reputation capital.
So personal brand is a term that I use for the traditional workplace, which I think is dead.
The traditional workplace is over.
You know, personal brand is very 1980s.
It belongs with shoulder pads is what I'd like to say.
And what I love about upgrading the term to reputation capital is that it's so much more relevant to the environment that we're working in, which has been totally fragmented by technology.
So reputation capital, this is a term defined by Rachel Botsman, by the way, who's an Oxford scholar and an absolutely brilliant mind who wrote a book called Who Can You Trust?
So reputation capital is a new measure of trust and that's important because reputation
Our reputation is leaving a trail in a way that it never used to with personal brand.
Personal brand is a one-on-one experience.
You show up, you put your CV on the desk and you hope for the best in that job interview.
Whereas reputation capital is literally the measurement of how much a community or a marketplace trusts you.
It's the absolute sum total of our online and offline behaviour and it's really...
It's so much more than what people say about us when we're not in the room.
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