Andrea Clarke
speaker
746 appearances
2 recordings
1 series
first heard Nov 2020
last heard Sep 2021
Andrea Clarke’s voice in public audio — every appearance, attributed to the second.
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Appearances
It's about that collective and, as you say, compound interest of what we build up and what we curate about ourselves online.
So I think it's in terms of purpose, I think quite simply it's
I'm going to be controversial and say there's no room to be average in the next five years and there's no more dangerous time to be neutral.
So reputation capital for me is about thinking of it in really simple terms and I look at it as a framework and stop me if I'm taking up too much time here.
That's great.
Yeah.
So...
Basically, there's this once-in-a-generational opportunity here for all of us to take control of our online behaviour and decide what we want to be known for.
So how do we get started?
It's fairly straightforward.
Purpose, position, audience and activity.
Four steps to starting to build strong and credible reputation capital.
So in terms of purpose, this is about...
what we want to contribute to the marketplace, what we want to give to the world, and the conversations that we want to start.
In terms of position, what's the platform that we want to be visible on?
For many of us, that may only be LinkedIn.
For others, that might be something internal.
It might be Yammer.
It might be workplace internally because we might not feel like we want to be exposed publicly.
But LinkedIn, for many of us, is that platform.
Showing 401–420 of 746 · page 21 of 38
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