Ara Mahdessian
speaker
508 appearances
1 recordings
1 series
first heard Mar 2026
last heard 16 Mar
Ara Mahdessian’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.
Appearances
It's what you laid out.
How much are we generating in terms of leads?
And are these quality leads that can be converted?
What is our call booking rate on those leads?
Of the calls that get booked, what's the cancellation rate?
How do we minimize that?
Of the calls that don't get canceled and get ran, how do we optimize close rate and average ticket?
And so on and so forth.
And so if you have this quote-unquote dashboard of these are the 5, 10, whatever 12 most important drivers in my business,
then you can look at it and say, oh, lead generation is fantastic.
Call booking rate is fantastic.
This week is my cancellation rate.
That's terrible.
Let me focus on that.
Or maybe all those things are fantastic.
It's a lead gen that's broken.
Let me focus on that.
What I will also add is in my experience, most of the time,
The biggest opportunity is not up funnel.
The biggest opportunities is the lowest part of the funnel, which is the experience in the field and optimizing the close rate and average ticket first.
Showing 241–260 of 508 · page 13 of 26
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