Barry Schwartz
speaker
319 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Barry Schwartz’s voice in public audio — every appearance, attributed to the second.
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Appearances
I think all these different AI features have their uses and you have to figure out when it's applicable to use and when it's not.
Uh that's that's how Apple's thinking about it.
And I think Google wants everything in their you know, they all want it in their own ecosystems.
Apple doesn't.
And that's cool.
That's what's cool about it.
Right.
So the query understanding, there's two elements of it, if you think about it.
There's understanding the query using AI, which Google does and all the search engines do, but Apple's doing that as well.
And then there's understanding how to produce those results.
using a you know AI.
So the qu understanding the query and producing the results.
And I think that's the way a lot of search engines think about it.
And I think we'll see a lot of that evolution over the years going forward with it.
I get I think it's something that you really need.
I wouldn't ignore it.
Just play with it like an average user and think about how your users, your customers, your prospects, whoever they might be, might be using any of those services to find your business or to learn more about services that you might offer to help them with any issues.
From publishers to dentists to e-commerce stores, use it in that way so you can understand where this is going.
And kind of force yourself to do it because if you try to ignore it, it's gonna sneak up on you and you're not gonna know what to do.
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