Barry Schwartz

speaker
319 appearances 1 recordings 1 series first heard Nov 2024 last heard Nov 2024

Barry Schwartz’s voice in public audio — every appearance, attributed to the second.

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AI overviews and what Bing and all the A L all the LMs, chat G GBP, what they're saying about your brand.
Is it a positive thing?
Is it negative thing?
What are they, is it right?
You know, obviously fix up your for your brand, anything you need to do there to improve things for your brand, but also what queries you currently rank for are those generating AI overviews?
What variations?
Usually like the AI overviews are for like how to and related types of queries around that.
Use that to see how what queries are
Are being impacted and shown.
Not everything shows AI overviews.
I think like 18 or 17, 16, 70, some number there, where X percent of queries, a small percentage of queries, under 20% right now, are showing AI overviews.
So take a look and see which queries are impacted.
Are you showing up in those AI or those AI answers in the AI overviews or not?
How are you showing up?
And then also you can use Google why Google doesn't have those tools for you to actually filter it out.
There are a bunch.
toolmakers that are actually adding it to their platforms, um, like SEMrush, SEO Clarity.
Uh ZipTai is a new one that really focuses directly on AI overviews.
So there are third party tools that will let you dive deeper into what AI what when are you showing up for AI reviews and all that type of stuff around there.
So one is obviously try it, see how you come up, and then use these third party tools to kind of get a more leverage on what's going on there.
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