Bastian Jaeger

Oh, good to be with you, David.

Definitely my best time of the week.

He sure does.

I mean, look, people recreating their own Lincoln commercials in the Costco parking lot, probably not something he's really happy with.

You know, all right, all right, all right.

But like he's got a point because AI video generators are making it ridiculously easy for anyone to create

a realistic looking video of pretty much anyone they wish.

And you don't even have to know how it works.

You just type a prompt and poof, out comes the video.

So he went to the U.S.

Patent and Trademark Office and he submitted a bunch of likenesses of himself.

So he's standing on a porch, he's smiling, he's having a conversation and

Of course, an audio clip.

And so that way, if it's trademarked, then it's harder for someone else to use it to train AI to use it to create AI generated assets.

And it's kind of a new weapon in the war against protecting kind of who we are in this AI world.

I think good on them.

And I'm hoping more people do it.

Yeah.

And that's only because that's where the technology is now.

But obviously, over time, it'll get better.