Ben Crowe

speaker

453 appearances 2 recordings 2 series first heard Jun 2026 last heard 24 Jun

Ben Crowe’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jun 2026 with 2.

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The High Performance Podcast · The Mindset Shift That Won Ash Barty Wimbledon | ft. Performance Coach Ben Crowe · 24 Jun 2026 podcast

you know, in training and before matches and in matches, right?

And it's more instinctive than anything, but at least she can come back to these anchor words that represents the best version of her and typically calm and present and confident are words that a lot of athletes use.

LeBron James uses those words, for instance.

You know, Andre Agassi had his A-game words and Ash Barty was able to develop hers.

So at any moment, she could come back to that authenticity.

That's brilliant.

Yeah, well, in recent times, yeah, the world's gone so external and extrinsic, money, fame, status and recognition, rather than internal and intrinsic to get to know who we are, the human being that is, not the human doing.

So we learn, unfortunately, that we believe if we do something and achieve something,

we will be someone, you know, we'll be someone.

And, you know, you can blame media, you can blame social media, you can blame materialism or consumerism, but it actually starts in grade three.

In most countries around the world, the education system, in grade three, that's when grading gets introduced.

And that's when kids go from intrinsically playing with numbers and playing with shapes to

to extrinsic, suddenly there's grades and suddenly my parents are interested in my grades and suddenly I'm not in that class anymore, I'm in that class, I'm not in that team, that team.

And a nine-year-old boy or girl, it's too young because they believe from that moment on they have to do something or achieve something in order to be someone.

And the same thing happens at secondary school and colleges.

So if we can – and I noticed at Nike –

that we did a really bad job of educating athletes what was real versus what wasn't real.

And I saw these athletes get so distracted by extrinsic motivations and they forgot the intrinsic reasons these little boys or girls fell in love with sport in the first place.

But I noticed at Nike that athletes that went internally, not externally, and Andre Agassi is a great case study, they're able to separate what they did from who they were.

So their identity...

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