Benjy Yuhl

speaker

162 appearances 1 recordings 1 series first heard Feb 2026 last heard 10 Feb

Benjy Yuhl’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.

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The Home Service Expert Podcast · The Future of AI and Marketing with Benjy Uhl · 10 Feb 2026 podcast

So you do proper test controls, you do a lift analysis, you compare the results.

Of course, you know, being from, with FilePack and Clip, we talk about a lot of direct mail, but a decent portion of our business today is digital.

It's all powered by data though.

So if you see, let's talk of new movers as an example.

You have a customer base that is always on a move.

Roughly in any database, customer database, there's roughly eight to 12% plus or minus of your customers are in a new mover journey within the past one year.

That's an extraordinary amount of churn and change management.

Sending out a email notification to them.

Sending out a push notification.

Maybe it's a text.

And then ultimately, maybe it's direct mail.

That all pulls together for the performance analysis.

It's a very personal moment right now for me on that one because last week, you know, I live in Columbus, Ohio.

We had frigid temperatures.

We had a bunch of snow.

My well pump went out.

And then the next day, my water softener stops and gets overworked.

And then in the middle of the night, my geothermal shut down.

So you can't get more cataclysmic than that.

And you are spot on.

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