The Future of AI and Marketing with Benjy Uhl
episodePreviously titled “The Future of AI and Marketing with Benjy Yuhl” — renamed by the publisher on Aug 4, 2026
Transcript
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What is the importance of data in AI and marketing?
AI is nothing without the data.
How did Benjy Yuhl get started in data analytics?
Consumers, when they're doing a search, they want to be confident that they're getting the right answers.
Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs and experts in various fields like marketing, sales, hiring, and leadership.
What are the benefits of leveraging customer data for business growth?
to find out what's really behind their success in business. Now, your host, the home service millionaire, Tommy Mello.
How can businesses implement targeted marketing strategies?
Before we get started, I wanted to share two important things with you. First, I want you to implement what you learned today.
Why is consistent marketing crucial for success?
To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. So I asked the team to take notes for you.
How should businesses view marketing as an investment?
Just text Note, N-O-T-E-S to 888-526-1299.
What are the future implications of AI on the workforce?
That's 888-526-1299. And you'll receive a link to download the notes from today's episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevateandwin.com forward slash podcast to get your copy. Now let's go back into the interview.
How can businesses understand their ideal customer personas?
All right, guys, check it out. My buddy Benji came into town and he is probably one of the smartest data analytics person on the planet. Where did you get into data? How did you learn about data?
I don't know if we have enough time for this podcast for me to give you the full story on that. But, you know, really, I was so interested and enamored by performance metrics and hitting the right audience. And I was mainly interested in marketing in college. And so I started going through a sales center, started building out at Ohio University and learned a lot about that and then started my career in data and direct mail and loved it ever since. So it's almost 30 years now.
30 years. And tell us about that. So I met you through ValPak. I got to speak at a couple of their events, the franchises, the little blue mailers that come in the mail. Awesome. Works great for us. Tell me a little bit about what led you to there, what you love about there, what you're working on today.
Well, one of my mentors, if not the mentor, Mike Davis, who's now CEO of Neighborly, he was CEO of Valpak at the time. And I met him in New York when I was visiting there with some agencies, and he was visiting the local market and asked me to join Valpak. That was eight and a half years ago. Yeah. Eight and a half. It's been a minute.
Yeah.
Yeah.
And what are you most excited about? Listen, we're living through these days of AI, machine learning, data lakes. What is just exciting for you?
Well, as a data person, that's like the most exciting time, right? So because people are now really paying attention to their data lake. They're putting more investment. The CMO, the CEO is now running point on a lot of AI. They want to know it because it's giving them the answers and giving them the pathway to even more growth and accountability of their overall business. So it can't be a more exciting time for a data nerd, data geek like myself, especially when you can look at that and then tell a business and help a business perform better using the data that they have with our data.
Give me an example of how you might use data. I mean, we just went through a whole demo of the awesome stuff you're working on, but just for the audience.
Yeah, we just launched a new product called My Local Insights in our business. And what our job is, is to bring in a customer file. So maybe A1 Garage, your customer database. which you have name and address, you know, all basic information about them. And we can layer and enrich that information, link it. Maybe you only have an email, and we'll tie that to phone numbers and postal addresses. And then help tell the story of who your customers are and how they compare to local population. Because that's really, if I told you your average customer is $100,000 income, that may not matter because everybody in that community might be $100,000. You want to know what is different and then how you can grow from that.
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Chapters
8 chapters
1
What is the importance of data in AI and marketing?
0:00–0:02
2
How did Benjy Yuhl get started in data analytics?
0:02–0:18
3
What are the benefits of leveraging customer data for business growth?
0:18–0:26
4
How can businesses implement targeted marketing strategies?
0:26–0:32
5
Why is consistent marketing crucial for success?
0:32–0:40
6
How should businesses view marketing as an investment?
0:40–0:46
7
What are the future implications of AI on the workforce?
0:46–1:12
8
How can businesses understand their ideal customer personas?
1:12–19:57
Speakers
3 identifiedMore from The Home Service Expert Podcast
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