Benjy Yuhl

speaker

162 appearances 1 recordings 1 series first heard Feb 2026 last heard 10 Feb

Benjy Yuhl’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.

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The Home Service Expert Podcast · The Future of AI and Marketing with Benjy Uhl · 10 Feb 2026 podcast

As you get to those certain ages of a home, they need more love.

They need more maintenance.

Yep.

And absolutely.

So if you do a job and that job is let's say you do a new garage doors and it's $1,000, it's $2,000.

You look around, if you're the installer, you look around, you're like, these neighbors all look the same to me.

Why am I not targeting them?

You want that installer to put a sign in the yard.

You want them to canvas the neighborhood.

And we've been piloting out a program called Neighbors Next that does a lot of that, sends that billboard in the mailbox, closest 25, closest 50, closest 100 to model out that data.

So you can't get any more precise than that.

And you are a hundred percent right.

So let's talk about like neighbors next.

So if you do an install and then you target the closest hundred around that and you get another one and you target again, you keep fishing where the fish are biting, right?

And you keep going.

We have reach and frequency calculators that help guide us in that.

And, you know, the old adage years ago with newspaper industry was you've got to hit the audience 10 to 12 times in order for them to actually convert.

That's not just 12 direct mail pieces.

Yeah, you want to retarget them.

Absolutely.

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