Brian Richards

So it's a 250-watt reflector-type bulb that has reflective material inside, and it's designed to produce more infrared than a regular incandescent bulb, and it's high wattage, and it's red.

And that's what I started out with.

And actually, I wanted to improve on it.

And I actually spent many, many years developing what is now the firelight bulb, the bulb that we use, which is an improvement on the traditional heat lamp.

So it has a special filament inside.

It runs hotter.

and that shifts the light spectrum to deliver more of the light therapy and more of the really deeply penetrating heat therapy wavelengths, what we call the optimal wavelengths, which is mostly in the infrared.

So it kind of shifted the spectrum

And then I wanted to make the bulb itself nicer, so it's hard quartz glass.

It's very carefully specially made, the whole thing, to last many, many years of use.

But ultimately, the therapy is the most interesting thing.

It gives more light therapy than a traditional heat lamp.

That came out many, many years ago.

2018 or something.

So for four or five years, I delivered the saunas that were more simple than what we offer now with the regular heat lamp.

But it still works great.

The whole concept is incandescent.

That's like the magic here.

Yes, my firelight bulb is like better, but it's all better because it's incandescent.

That you could switch out.