Brian Richards

Yeah, most infrared saunas are far infrared.

Yeah, and there are ways to do so, like LEDs.

There are near infrared LEDs, but they have their own disadvantages.

You know, it's like this digital...

fractionated light.

It's not the same as incandescent.

In nature, incandescence, you know, it's this kind of almost anachronistic term, but incandescence is when heat creates light.

And that's the way all of light in nature is created.

So when we use our firelight bulb in our sauna, you get the warmth that you want to get from the sauna, but you get...

it's hot enough that you also get this light emission that you can't quite see with your eyes, but your body sees and it feels.

And that's where we get what we call red light therapy, photobiomodulation.

It's all...

It's all the same.

It's different cellular mechanisms in the body, but we're designed to get both of those things together.

In our sauna, when you get the heat and the light together, it has this melting quality to your tissue, to your nervous system.

It's really uniquely relaxing.

We get a lot of that from our customers.

Some people...

Like they just don't like sauna because they perceive it to be stressful or it's just like a little bit too intense for them.

And they really come around when they use our sauna.