Caitlin Green

I think that can be also affecting, basically, because, you know, as you said, they can't find me on the internet, most likely.

So that's what we first assumed.

Basically, the claiming itself is actually you're giving them legitimacy that, hey, I'm the owner of the business, right?

And then that also can signal that, okay, I'm controlling this page.

I'm doing something on my business.

So this kind of positive effect, that's what we expected.

But actually, our result is actually opposite.

That's kind of striking point.

Exactly.

So basically, we look at the restaurant business that are new and popular within 200 US largest city.

And then what we see is that this effect is more pronounced when

These restaurants are in very competitive region and also the lower price.

So basically, there's a little hurdle for getting into this business, this restaurant business, then they may get more this negative effect from climbing.

Exactly.

So basically, that's why we call hidden cost.

So we always see that these platforms strongly encourage business owners to claim their own page.

And that's also fair because they allow the owner features for free.

Basically, they can respond to the reviews or they can even just editing their business page.

So it's good for their business.

However, no one tell you that there's hidden cost, like the reputation cost.